North American history
Chevrolet was founded by Louis Chevrolet (Swiss-French) and William C. Durant (American). Louis Chevrolet was a race-car driver, and William Durant, founder of General Motors, had been forced out of GM in 1910; he wanted to use Chevrolet's designs to rebuild his own reputation as a force in the automobile industry. As head of Buick Motor Company, prior to founding GM, Durant had hired Chevrolet to drive Buicks in promotional races
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