The 1978 Fiat Ritmo, styled by Bertone of Italy, was the most distinctive looking small family car in Europe on its launch. It was badged in Britain and the U.S. as the Fiat Strada but failed to attract many Ford Escort/Austin Allegro buyers because of its unconventional appearance. Legend has it that the reason for the name change was that "Ritmo" was a make of ladies sanitary towel in the U.S.
[] History
Underneath its quirky looks the Ritmo used most of the front-wheel drive running gear which could be found in the more conventional looking 128, which continued until 1984. Ride and handling were considered adequate if bouncy, steering vague, imprecise and extremely heavy, and the gearbox was much-criticised. A cheaper alternative to many other cars in its class from manufacturers such as Ford and Renault, the Ritmo struggled to attract buyers outside its native Italy and Spain. The 1.1 L (60 bhp), 1.3 L (65 bhp) and 1.5 L (75 bhp) petrol engines were reasonably refined and economical, but were underpowered for the size of the car, and unexciting. In 1980 the Ritmo diesel was introduced with the 1714cc engine (55bhp) from the 132. In the following year the Ritmo Super was introduced with a variety of small changes and, most significantly, revised engines with 75bhp (1300) and 85bhp (1500). Also in 1981 was born the first sporting Ritmo, the 105TC. This used a 1585cc Fiat DOHC engine derived from that in the 131 producing 105bhp. A few months later the Ritmo Abarth 125TC was introduced. This was a heavily modified 105TC with a 1995cc DOHC with 125 bhp, ventilated front discs, a new ZF gearbox, revised suspension settings and strengthened components.
Technologically, the biggest innovation of the Ritmo was not the car itself, which took the underpinnings of the 128, but the way in which it was manufactured. Fiat, already an industry pioneer in automated assembly, took the ambitious step and made the Ritmo the first car to be almost completely built by robots, earning the car the advertising tagline "Hand built by robots". In the UK, a memorable television advert, showing the robots assembling the car to the strains of Rossini's The Barber of Seville was shown.
The so-called "Robotgate" system made the car cheaper and quicker to manufacture, but the Ritmo also suffered a terrible reputation for poor build quality, unreliability, fragile interior trim, and electrical problems. Few Ritmos survive; they were hit hard by the infamous "rust-bug" which afflicted most Italian cars of the 1970s and 1980s thanks to the use of low-grade Soviet steel which was supplied as part of the deal to supply Soviet manufacturers with car designs and production tooling. In addition, there were mechanical problems, such as the very rapid wearing of the gearbox which some owners suffered. Selecting a gear in a hurry resulting in crashing and scraping sounds from underneath, and extremely jerky progress.
The resulting bad publicity severely dented Fiat's reputation in export markets, and although it was successful in its home Italian market, the car failed to make much impact elsewhere in the world. The severe rust and unreliability problems for which the car was infamous, led to Fiat's withdrawal from the U.S.
[] 1982
A 1982 facelift saw the Ritmo's styling become much more restrained and the name changed to Strada II in the UK. The US version was unchanged but discontinued at the end of the 1982 model year, leaving only sports cars in the US Fiat lineup. A hot hatch version — the 130 TC — was added, with a 2.0 L engine and capable of nearly 120mph. It was sporty-looking and huge fun to drive but not an ultimate hot hatch in the same vein as the Volkswagen Golf GTI.
A saloon version, the Regata, was also launched without great success outside Italy.
The Ritmo Cabriolet was launched in 1983 but low demand saw production end after just two years. It looked striking and was better cheaper than a Golf Cabriolet but not up to Volkswagen standards in terms of quality or ability.
The year 1988 saw the last Ritmo roll off the production line and the more conventional Tipo take its place.
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